If you have nothing valuable to say to your audience, do not say anything. People do not want to visit your page and be treated to information that is useless and/or dated. if you do not have anything relevant and unique to talk about, try sharing links or videos that are in the same niche.
By using the Power Editor, you can get your marketing post into mobile user's news feed, the best way to reach those who aren't using a traditional computer to access CPA. In fact, there are also "Desktop News Feeds" which go to those on computers as well, so you can target both.
When thinking of information to share with your followers on CPA, try to keep them relevant to what is going on with your business or industry. If your company sells auto parts, you should make posts about auto parts. Posting photos of cats or other irrellavant topics will ensure that people unfollow your page.
Connect your Twitter account to your CPA page. This will help you streamline your posts to both social media accounts. When you post on Twitter, your post is also posted simultaneously on your CPA page as well. This saves you the time and effort of signing onto both sites to make one post.
Do not constantly share business related posts with your audience. While some people may want to hear this type of information regularly, others may find it quite boring. You should try your best to focus your postings here on your products, and post less about the way your business actually works.
Never, ever, EVER pay for CPA fans! CPA can tell if your fans are engaged in your page or not, and the more fans you have who don't check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.
You should post videos regularly on CPA. A video should be much easier to notice than a text update and can be used to share a lot of information with your audience. If you cannot find quality videos your audience will be interested in, consider launching your own video blog.
If you are replying to a comment that was left by a specific user, make sure that you tag the person in your post. You want to get people to come back to your page as much as possible, and tagging is a great way to get someone to return.
As the beginning of this piece discussed, social media has become increasing popular, which makes it a great tool to market one's products or services. However, it does take some knowledge to ensure you are using this marketing properly. By using the tips above, CPA marketing will prove to be your best friend!